Doing business without exchanging money : the scale and creativity of modern barter
Andrew M. Kaikati; Jack G. Kaikati
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaikati, Andrew M. ; Kaikati, Jack G. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 55.2012/13, 2, p. 46-71
|
| Subject: | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing | Crowdsourcing | Tauschwirtschaft | Barter economy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717746