Drivers of customer likelihood to join grocery retail loyalty programs : an analysis of reward programs and loyalty cards
Blanca García Gómez; Ana M Gutiérrez Arranz; Jesús Gutiérrez Cillán
| Year of publication: |
2012
|
|---|---|
| Authors: | Gómez, Blanca García ; Arranz, Ana M Gutiérrez ; Gutiérrez Cillán, Jesús |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 5, p. 492-500
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| Subject: | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613743