Driving brand evangelism by unleashing the power of branding and sales management practices
Farooq Ahmed Jam, TARIQ Iqbal Khan, Justin Paul
| Year of publication: |
2025
|
|---|---|
| Authors: | Farooq Ahmed Jam ; Khan, Tariq Iqbal ; Paul, Justin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 190.2025, Art.-No. 115214, p. 1-10
|
| Subject: | Brand associations | Brand evangelism | Corporate brand image | Sales management practices | Salesperson-Brand congruence | Type adoption of digital technologies | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419782