Dual sales channel management with service competition
Year of publication: |
2008
|
---|---|
Authors: | Chen, Kay-yut ; Kaya, Murat ; Özer, Özalp |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 10.2008, 4, p. 654-675
|
Subject: | Industrie | Manufacturing industries | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Direktmarketing | Direct marketing | Lieferkette | Supply chain | Experimentelle Ökonomik | Experimental economics |
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