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Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior

Zongsheng Huang, Peijie Bai
Year of publication:
2024
Authors: Huang, Zongsheng ; Bai, Peijie
Subject: Cooperative promotion | Differential game | Private brand | Strategic behavior | Spieltheorie | Game theory | Markenartikel | Brand | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade
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