Dynamic fuzzy clustering algorithm using cumulative cost curve with application to dynamic customer segmentation
Year of publication: |
2024
|
---|---|
Authors: | Sivaguru, M. ; Punniyamoorthy, M. |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 46.2024, 1, p. 73-106
|
Subject: | clustering error | cumulative cost curve | DCS | DFCM | dynamic customer segmentation | dynamic fuzzy c-means | RFM analysis | Fuzzy-Set-Theorie | Fuzzy sets | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Algorithmus | Algorithm |
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