Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions

by Gary M. Erickson

1 Advertising and Competition -- 2 Analytical Models and Strategy Concepts -- 3 Analysis of a Lanchester Duopoly -- 4 Analysis of a Vidale-Wolfe Duopoly -- 5 Analysis of a Diffusion Duopoly -- 6 Summary and Final Considerations -- References -- Author Index.

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Year of publication:	1991
Authors:	Erickson, Gary M.
Publisher:	Dordrecht : Springer
Subject:	Theorie \| Theory \| Werbung \| Advertising \| Oligopol \| Oligopoly \| Werbewirtschaft \| Advertising industry

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Extent:	Online-Ressource (IX, 122 p) digital
Series:	International Series in Quantitative Marketing ; 4
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-94-017-1314-6 ; 978-94-017-1316-0
Other identifiers:	10.1007/978-94-017-1314-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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