Dynamic targeted pricing in B2B relationships
Jonathan Z. Zhang; Oded Netzer
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Jonathan Z. ; Netzer, Oded ; Ansari, Asim |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 317-337
|
| Subject: | business-to-business marketing | pricing | customer relationship management | hidden Markov models | channel relationships | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Markov-Kette | Markov chain | Preismanagement | Pricing strategy | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370742