Dynamic, technological and marketing capabilities in MSMEs' recovery from COVID-19 : the moderating role of organizational learning
Girish Prayag, Mesbahuddin Chowdhury and Lucie K. Ozanne
| Year of publication: |
2024
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| Authors: | Prayag, Girish ; Chowdhury, Mesbahuddin ; Ozanne, Lucie K. |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 7, p. 1741-1766
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| Subject: | Dynamic capabilities | Marketing capabilities | Operational capabilities | Organizational learning | PLS-SEM | Technological capabilities | Lernende Organisation | Learning organization | Dynamische Kompetenzen | Capability-Ansatz | Capability approach | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Coronavirus | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2023-0744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210551