Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards
| Year of publication: |
2002
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|---|---|
| Authors: | Kivetz, Ran ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 2, p. 155-170
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