The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
| Year of publication: |
2003
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|---|---|
| Authors: | Kivetz, Ran ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 4, p. 454-467
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