Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
| Year of publication: |
2002
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|---|---|
| Authors: | Kivetz, Ran ; Simonson, Itamar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 2, p. 199-217
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