Eating the big fish : how challenger brands can compete against brand leaders
Adam Morgan
| Year of publication: |
1999
|
|---|---|
| Authors: | Morgan, Adam |
| Publisher: |
New York [u.a.] : John Wiley |
| Subject: | Markenpolitik | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 286 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Includes index |
| ISBN: | 0-471-24209-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004567213