Editorial introduction: advances in theory and practice of digital marketing
Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Nitish Singh, Hatice Kizgin
| Alternative title: | Advances in theory and practice of digital marketing |
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| Year of publication: |
2020
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| Authors: | Dwivedi, Yogesh K. ; Rana, Nripendra P. ; Slade, Emma L. ; Singh, Nitish ; Kizgin, Hatice |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-4
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| Subject: | Digital consumer culture | Digital consumer engagement | Digital marketing | eWOM | Mobile marketing | Recommender engine | Social media marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitalisierung | Digitization | Mobile Marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171954