Special issue: advances in theory and practice of digital marketing
Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Nitish Singh and Hatice Kizgin
| Alternative title: | Advances in theory and practice of digital marketing |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Dwivedi, Yogesh K. (ed.) ; Rana, Nripendra P. (ed.) ; Slade, Emma L. (ed.) ; Singh, Nitish (ed.) ; Kizgin, Hatice (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Extent: | 572 Seiten Illustrationen |
|---|---|
| Series: | Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. volume 53 (March 2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171783