Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment

Muhammad S. Akram, Yogesh K. Dwivedi, Mahmud A. Shareef, Zeeshan A. Bhatti

Year of publication:	2022
Authors:	Akram, Muhammad Shakaib ; Dwivedi, Yogesh K. ; Shareef, Mahmud Akhter ; Bhatti, Zeeshan Ahmed
Published in:	Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 185.2022, p. 1-4
Subject:	Artificial intelligence \| Customer journey \| COVID-19 \| Customer engagement \| Digital disruption \| Path to purchase \| Beziehungsmarketing \| Relationship marketing \| Digitalisierung \| Digitization \| Künstliche Intelligenz \| Konsumentenverhalten \| Consumer behaviour \| Coronavirus \| Social Web \| Social web

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