Editorial: Why the experimental method is the ideal tool for studying consumer research in online environments
David R. Fortin and Paul W. Ballantine
| Alternative title: | Why the experimental method is the ideal tool for studying consumer research in online environments |
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| Year of publication: |
2009
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| Authors: | Fortin, David R. ; Ballantine, Paul W. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 4, p. 241-245
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| Subject: | Marktforschung | Market research | Online-Marketing | Internet marketing | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003896297