Effect of big data analytics on performance and consumer loyalty of manufacturing industries : an empirical research
Bibhu Prasad Mishra and Bibhuti Bhusan Biswal, Ajay Kumar Behera, Harish Chandra Das
| Year of publication: |
2023
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|---|---|
| Authors: | Mishra, Bibhu Prasad ; Biswal, Bibhuti Bhusan ; Behera, Ajay Kumar ; Das, Harish Chandra |
| Published in: |
Journal of industrial integration and management : innovation & entrepreneurship. - Singapore : World Scientific, ISSN 2424-8630, ZDB-ID 2944479-2. - Vol. 8.2023, 3, p. 341-366
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| Subject: | Big data analytics | consumer loyalty | economical performance | industry performance | market worth | retail performance | Big Data | Big data | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S2424862223500112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014436094