Effect of consumer innovation process on green consumption behaviour : an application of planned behaviour theory
Bagher Asgarnezhad Nouri, Parisa Emkani
| Year of publication: |
2020
|
|---|---|
| Authors: | Nouri, Bagher Asgarnezhad ; Emkani, Parisa |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 11.2020, 4, p. 347-368
|
| Subject: | green marketing | green consumption | theory of planned behaviour | consumer innovation | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Innovation | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2020.111387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506332