Effect of green advertising attitude on collectivist consumer behavior : an integrative approach

Joseph Lok-Man Lee, Vanessa Liu and Calvin Cheng

Year of publication:	2023
Authors:	Lee, Joseph Lok-Man ; Liu, Vanessa ; Cheng, Calvin
Subject:	Green advertising attitude \| Green brand equity \| Green satisfaction \| Health belief model \| Positive word of mouth \| Purchase intention \| Konsumentenverhalten \| Consumer behaviour \| Umweltbewusstsein \| Environmental consciousness \| Öko-Marketing \| Green marketing \| Öko-Produkt \| Sustainable product \| Werbewirkung \| Advertising effects \| Virales Marketing \| Viral marketing \| Werbung \| Advertising \| Markenimage \| Brand image

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