Effect of online review chunking on product attitude : the moderating role of motivation to think

Jun Pang and Lingyun Qiu

Year of publication:	2016
Authors:	Pang, Jun ; Qiu, Lingyun
Published in:	International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 3, p. 355-383
Subject:	eWOM \| information chunking \| motivation to think \| online reviews \| product attitude \| review recall \| review valence \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Motivation \| Werbewirkung \| Advertising effects \| Produktinformation \| Product information

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