Effect of Promotion, Ease of Use & Consumer Confidence on Online Purchasing Decisions at Shopee
Year of publication: |
[2021]
|
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Authors: | Kamila, Hana Nida ; Usman, Osly |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Vertrauen | Confidence | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (21 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 16, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3768103 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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