The Influence of Promotion, Trust, and Comfort on Online Purchase Decisions

This study aims to determine whether the influence of Promotion, Trust and Comfort Against Online Purchasing Decisions . The research was carried out for two months, starting in April to May 2020. The method used was survey method with approach k u alitatif . The population in this study were 208 students . Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS 18.0 and AMOS 23.0 with structural equation analysis (SEM). H1 indicates that the Promotion variable has a critical ratio (CR) of 4.365> 1.96 hence has a positive and significant impact on Online Purchasing Decisions. H2 shows that the Trust variable has a critical ratio (CR) of 2,342> 1.96 it has a positive and significant impact on Online Purchasing Decisions. H3 shows that the Comfort variable has a critical ratio (CR) of 0.673 <1.96, so it has a non-positive and not significant impact on Online Purchasing Decisions