Effect of status threat on preference for cross-domain self-improvement products : the moderation of trade-off beliefs
Yaming Wang, Xingyuan Wang, Haipeng (Allan) Chen, Qiang Ouyang
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Yaming ; Xingyuan, Wang ; Chen, Haipeng ; Ouyang, Qiang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114400, p. 1-10
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| Subject: | Cross-domain self-improvement products | Perceived loss of control | Status threat | Trade-off beliefs | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114400 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014544960