Effect of temporal spacing between advertising exposures : evidence from online field experiments

Navdeep Sahni

Year of publication:	2013
Authors:	Sahni, Navdeep
Publisher:	Stanford, Calif. : Univ., Graduate School of Business
Subject:	Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Zeit \| Time \| Kaufentscheidung \| Purchase decision \| Online-Recherche \| Online search

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