Effect of temporal spacing between advertising exposures : evidence from online field experiments
Navdeep S. Sahni
| Year of publication: |
2015
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|---|---|
| Authors: | Sahni, Navdeep S. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 3, p. 204-247
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| Subject: | Advertising | Search advertising | Spacing effect | Temporal spacing | Repeated advertising | ACT-R model | Cognitive psychology | Memory-based model | Long-term effects of ad | Carryover effects | Goodwill model | Advertising experiments | Randomized field experiments | Field experiments | Werbung | Werbewirkung | Advertising effects | Experiment | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Zeit | Time | Kaufentscheidung | Purchase decision | Kognition | Cognition |