Effective adaptive exploration of prices and promotions in choice-based demand models
Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan
| Year of publication: |
2024
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|---|---|
| Authors: | Jain, Lalit ; Li, Zhaoqi ; Loghmani, Erfan ; Mason, Blake ; Yoganarasimhan, Hema |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 5, p. 1002-1030
|
| Subject: | bandits | demand models | dynamic pricing | optimization | pricing | Thompson Sampling | Theorie | Theory | Preismanagement | Pricing strategy | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour | Preiselastizität | Price elasticity | Stichprobenerhebung | Sampling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197033