Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Gary L. Lilien, John Roberts, and Venkatesh Shankar
| Year of publication: |
2011
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|---|---|
| Authors: | Lilien, Gary L. ; Roberts, John ; Shankar, Venkatesh |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2011, 1, p. 43-103
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893571