Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
| Year of publication: |
2013
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| Authors: | Lilien, Gary L. ; Roberts, John H. ; Shankar, Venkatesh |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 2 (19.11.), p. 229-245
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