Effective promotions for membership subscriptions and renewals to tourist attractions : discount vs. bonus

Jaemun Byun; SooCheong (Shawn) Jang

Year of publication:	2015
Authors:	Byun, Jaemun ; Jang, Soocheong (Shawn)
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 50.2015, p. 194-203
Subject:	Tourist attraction \| Membership \| Subscription \| Renewal \| Promotion \| Discount \| Bonus \| Leistungsentgelt \| Performance pay \| Verkaufsförderung \| Sales promotion \| USA \| United States \| Theorie \| Theory

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