Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Billur Akdeniz; Roger J. Calantone and Clay M. Voorhees
| Year of publication: |
2013
|
|---|---|
| Authors: | Akdeniz, Billur ; Calantone, Roger J. ; Voorhees, Clay M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 1, p. 76-89
|
| Subject: | Produktqualität | Product quality | Preis | Price | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Informationsverhalten | Information behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009716240