Effectiveness of sales promotion effort in emerging markets : a brand level analysis

Mahir Kumar Baidya; Kamal Ghose

Year of publication:	2010
Authors:	Baidya, Mahir Kumar ; Ghose, Kamal
Published in:	International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 2.2010, 1, p. 43-57
Subject:	West Bengal \| Verkaufsförderung \| Sales promotion \| Markenartikel \| Brand \| Haarkosmetik \| Hair care product \| Kundenzufriedenheit \| Customer satisfaction \| Return on Investment \| Return on investment \| Indien \| India

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