Effects of color in disaster relief advertising and the mediating role of cognitive elaboration
Lijie Zhou and Fei Xue
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhou, Lijie ; Xue, Fei |
| Subject: | Cognitive elaboration | color format | disaster relief advertising | issue involvement | Humanitäre Hilfe | Humanitarian aid | Kognition | Cognition | Werbewirkung | Advertising effects | Werbung | Advertising | Katastrophe | Disaster | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2018.1526750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200034