Effects of communication style on relational outcomes in interactions between customers and embodied conversational agents
Michelle M.E. van Pinxteren, Mark Pluymaekers, Jos Lemmink, Anna Krispin
| Year of publication: |
2023
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|---|---|
| Authors: | Pinxteren, Michelle M. E. van ; Pluymaekers, Mark ; Lemmink, Jos ; Krispin, Anna |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 5, p. 938-953
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| Subject: | communication style | embodied conversational agents | engagement | rapport | social connection | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Interne Kommunikation | Internal communication | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290871