Effects of dietary restraint on perceived healthfulness and purchase intention : the moderating effects of food type and product label
Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga and Ivonne M. Torres
| Year of publication: |
2023
|
|---|---|
| Authors: | Rodriguez, Anita G. ; Madadi, Rozbeh ; Blaugrund, Erin Baca ; Acharya, Ram N. ; Idowu, O. John ; Zúñiga, Miguel Ángel ; Torres, Ivonne M. |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 7, p. 869-883
|
| Subject: | Dietary restraint | Food type | Perceived healthfulness | Product labeling | Purchase intention | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Ernährungsverhalten | Eating habit | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2022-5273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471138