Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Alexander Pfeuffer and Jisu Huh
| Year of publication: |
2021
|
|---|---|
| Authors: | Pfeuffer, Alexander ; Huh, Jisu |
| Subject: | eWOM | sponsorship disclosure | trust | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1807229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498501