Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
Rajesh Chandrashekaran; Rajneesh Suri
| Year of publication: |
2012
|
|---|---|
| Authors: | Chandrashekaran, Rajesh ; Suri, Rajneesh |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 3, p. 215-225
|
| Subject: | Geschlecht | Gender | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570737