Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Jie Chen, Wenjian Fan, Junlong Wei, Zunli Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Jie ; Fan, Wenjian ; Wei, Junlong ; Liu, Zunli |
| Subject: | Incongruity | Linguistic style | Need for cognition | Persuasiveness | Source identifiability | Kognition | Cognition | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing | Linguistik | Linguistics | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Sprache | Language |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09602-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454709