Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Minjung Park, Jungmin Yoo
| Year of publication: |
2020
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|---|---|
| Authors: | Park, Minjung ; Yoo, Jungmin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-9
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| Subject: | Augmented reality | Behavioral intention | Digital marketing | Interactivity | Mental imagery | Mobile retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Experiment | Interaktive Medien | Interactive media | Einzelhandel | Retail trade | Kognition | Cognition | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101912 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012132213