Effects of search engine advertising on user clicks, conversions, and basket choice
Patrick Winter, Paul Alpar
| Year of publication: |
2020
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|---|---|
| Authors: | Winter, Patrick ; Alpar, Paul |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 837-862
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| Subject: | Search engine advertising | Clicks | Conversions | Brand bidding | Hierarchical Bayesian model | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Bayes-Statistik | Bayesian inference |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-019-00376-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419601