Effects of show windows on female consumers' shopping behaviour
Year of publication: |
2014
|
---|---|
Authors: | Jain, Varsha ; Takayanagi, Mika ; Malthouse, Edward Carl |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 5, p. 380-390
|
Subject: | Consumer behaviour | Female shopping behaviour | Show window | Frauen | Women | Konsumentenverhalten | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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