Effects of the proliferation of private labels in consumer goods retailing
Rainer Olbrich ; Gundula Grewe
| Year of publication: |
2009
|
|---|---|
| Authors: | Olbrich, Rainer ; Grewe, Gundula |
| Publisher: |
Hagen |
| Subject: | Konsumgütereinzelhandel | Handelsmarke |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 57 S. : Ill., graph. Darst. |
|---|---|
| Series: | Research papers from the Chair of Marketing / Fernuniversität in Hagen. - Hagen. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Handel |
| Source: |
Persistent link: https://www.econbiz.de/10008845800