Effects of the proliferation of private labels in consumer goods retailing

For several years now, a proliferation of private labels has been evident inEuropean food retailing. A ‘hotbed‘ for the proliferation of private labelshas been created recently by the per se ban on vertical price fixing (Article81 EC), regulating the European market by law. The prohibition of resaleprice maintenance has restricted the pricing policy tools available tomanufacturers and has, in its wake, considerably broadened the range ofpricing policy options for private labels...

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Year of publication:	2009
Authors:	Olbrich, Rainer ; Grewe, Gundula
Institutions:	Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
Published in:	Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing - Ausgewählte Publikationen - Research Papers Research Paper ; No. 6 (2009)
Subject:	Wettbewerbsrecht \| Competition law \| Preissteigerung \| rise in prices \| Handelsmarke \| trade mark \| Konsumgüterwirtschaft

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Table of Figures
Preface of the Authors
Overview of the research results
1. On the proliferation of private labels
2. Discussion of the consequences of private labels in scientific literature and hypotheses development
2.1. Variety of products
2.2. Prices
2.3. Market volume
3. Empirical results
3.1. Decreasing variety of products
3.2. Rising prices
3.3. Decreasing market volume
4. Conclusion
References
The Authors of the research paper
Other research papers

Persistent link: https://www.econbiz.de/10005869152