Efficient consumer response : eine agency-theoretische Analyse der Probleme und Lösungsansätze
Britta Lietke
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Lietke, Britta |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | ECR <Management> | Agency-Theorie | Unternehmenskooperation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 255 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2009 |
| ISBN: | 978-3-8349-1806-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950930