Einstellungs- und verhaltensorientierte Perspektive der Kundenbindung - Ein Ansatz zur Operationalisierung
Year of publication: |
2008-05-01
|
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Authors: | Jäggi, Natalie ; Pescio, Anelia |
Institutions: | Institut für Wirtschaftsinformatik <Bern> |
Published in: | |
Subject: | Kundenbindung | Customer loyalty | Kundenmanagement | Customer relationship management | Kaufverhalten | Operationalisierung |
Extent: | 376832 bytes 54 p. application/pdf |
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Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Market research ; Consumer behaviour ; Individual Reports, Studies ; No country specification |
Source: | USB Cologne (business full texts) |
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