Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies

Fabio Shimabukuro Sandes; Andre Torres Urdan

Year of publication:	2013
Authors:	Sandes, Fabio Shimabukuro ; Urdan, André Torres
Published in:	Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 3, p. 181-197
Subject:	Electronic word of mouth \| Internet \| consumer behavior \| consumer feedback \| brand image \| purchase intention \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Markenimage \| Brand image \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Experiment \| Kaufentscheidung \| Purchase decision

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