Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations
| Year of publication: |
2012
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|---|---|
| Authors: | van Rompay, Thomas J. L. ; de Vries, Peter W. ; Bontekoe, Fenna ; Tanja‐Dijkstra, Karin |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 12, p. 919-929
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