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Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A., (2018)
Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G., (2023)
Produkthaptik : Messung, Gestaltung und Wirkung aus verhaltenswissenschaftlicher Sicht
Meyer, Susanna, (2001)
More than words : on the importance of picture ; text congruence in the online environment
Rompay, Thomas J. L. van, (2010)
Living brands : consumer reactions toward online experienced-based marketing communication
Fransen, Marieke L., (2011)
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L., (2013)