• Foreword by Clemens Jargon
  • Publishers Preface
  • Authors Preface
  • Article: “The digital divide“
  • Table of Contents
  • Table of Figures
  • List of Abbreviations
  • Introduction
  • 1. Problem Definition
  • 1.1. The Phenomenon of the Globalization
  • 1.2. Globalization and the Call for Action in Emerging Markets
  • 1.3. Definition of “Emerging Markets” and Evaluation of their Potentialfor the global Mobile Phone Market
  • 2. Key Objectives
  • 3. Description of the Structure of this Paper
  • 4. Delimitation of the Analysis Topic
  • Part A - The Process of Customer Recruitment in Theory
  • 1. Special Aspects of B2B Marketing
  • 2. Situation Analysis & Formulation of Objectives
  • 2.1. Analysis of the political, economical and technological Situation inthe global Industry Environment
  • 2.2. Structural Analysis of the Markets
  • 3. Introduction to generic competitive Strategies
  • 3.1. Overall Cost Leadership
  • 3.2. Differentation
  • 3.3. Focus
  • 3.4. Hybrid Competitive Strategies
  • 3.5. Dynamics of Product Performance
  • 4. Analysis of key Indicators of promising Markets
  • 5. Identification of potential Customers in the chosen Market(s)
  • 5.1. Development of a Market Model
  • 5.2. Identification of relevant Players, potential Customers and potentialCooperation Partners
  • 6. Implementation
  • 7. Controlling
  • Part B – The Process of Customer Recruitment displayed by the global MobileCommunication Branch
  • 1. Situation Analysis & Formulation of Objectives
  • 1.1. Analysis of the broader industry environment (External Analysis)
  • 1.2. Formulation of Objectives
  • 2. Description of Competitive Strategies for the ULC segment
  • 2.1. Elaboration of the Special Requirements for Mobile Phones for Bottom of thePyramid markets
  • 2.2. Conclusion - Competitive Advantages in the ULC Segment
  • 3. In Depth Analysis of promising Markets
  • 3.1. Analysis of key Indicators of Brazil
  • 3.2. Analysis of key Indicators of Russia
  • 3.3. Analysis of key Indicators of India
  • 3.4. Analysis of key Indicators of China<b