Empirical foundations of marketing : research findings in the behavioral and management sciences
ed. by Marcus Alexis; Robert J. Holloway; Robert S. Handcock
| Year of publication: |
1969
|
|---|---|
| Other Persons: | Alexis, Marcus (contributor) ; Holloway, Robert J. (contributor) ; Handcock, Robert S. (contributor) |
| Publisher: |
Chicago, Ill. : Markham |
| Subject: | Absatz | Marktforschung | Verbraucher | Werbung | Marketing | Market research | Operations Research | Operations research | USA | United States | Theorie | Theory |
| Extent: | XII, 590 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000575945